Written by
Lucas Baumgart
Product Designer
29 September, 2025
Services used
Image creation and videos execution
Percentage of COST saved
~ 50%
Percentage of time saved
~ 70%
Overview
Woodwrights, a boutique furniture brand celebrated for its craftsmanship and timeless design, needed a more efficient way to produce high-quality visuals for its expanding product line. Traditional photoshoots demanded significant time, coordination, and costs while limiting creative flexibility. The brand sought a solution that could maintain authenticity and craftsmanship without the overhead of physical production.
By partnering with Wiretap.io, Woodwrights revolutionized how it creates and distributes visual content. Through AI-powered image generation and cinematic rendering, the team now transforms simple product photos into elegant, realistic scenes that reflect the warmth and quality of handcrafted furniture — all without traditional studio sessions.
The Challenge
Authenticity: Preserving the handcrafted character of Woodwrights pieces while transitioning to AI-driven visuals.
Efficiency: Reducing the turnaround time for new content across seasonal campaigns and catalogues.
Consistency: Ensuring visual cohesion across web, print, and digital channels.
Cost: Avoiding the repeated expenses of setup, lighting, and transport for each shoot.
The Wiretap Solution
AI Scene Generation: Raw product images reimagined in brand-aligned environments that feel natural and cinematic.
Still to Motion: Static images brought to life through subtle camera movements and realistic lighting shifts.
Creative Freedom: The ability to experiment with new compositions, styles, and environments without reshooting.
On-Brand Quality: Each render adheres to Woodwrights’ design language, material tones, and craftsmanship values.
Checklist
Real-life / In situ
Models with an everyday/casual outfit
Only feature Woodwrights products
Library
Showcase interaction with the product
Showcase the texture and quality of the products
"That's crazy! I really appreciate you doing it. I wanted to test and it’s cool to see what’s possible. The images felt on-brand and ready for our website. The like-for-like swaps were spot on. No heavy lifting for our team."
Lucy Gordon
Head of Brand
at
Woodwrights
Results
70% faster content creation
Significant reduction in production costs
Enhanced storytelling through cinematic imagery
Seamless consistency across campaigns and product launches
Conclusion
By integrating Wiretap.io into its creative process, Woodwrights achieved the perfect balance between craftsmanship and technology. The partnership demonstrates how AI-generated imagery can preserve authenticity while unlocking new levels of scalability, efficiency, and creative expression.
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