Written by
Sarah Zeng
Marketing Coordinator
5 December, 2025
Services used
Image creation and videos execution
Percentage of COST saved
~ 50%
Percentage of time saved
~ 70%
In the world of home textiles and soft furnishings, what matters most isn’t just design, but the feel, the drape and the texture under natural light. Capturing their natural movement and warmth on screen typically requires carefully chosen locations, controlled light, and deep understanding of how fabric should flow. For New Zealand–exclusive ranges, the available imagery offered little of the architectural detail and natural surroundings that make a space feel local, leaving the collections without a lifestyle setting that truly reflects where they live.
Wiretap introduced a different way forward. Using only flat product images, created hyper-realistic scenes set within recognisably New Zealand spaces, that feel true to the market these products are made for. No physical shoots, just drapery moving naturally in a local home, textures rendered with believable depth, and videos shaped by atmospheric shifts of light and wind. The result is a scalable visual workflow that allows any collection to be placed within a meaningful local context, regardless of where it’s sold, while removing geographic limitations and preserving the warmth, realism, and consistency the brand depends on.
The challenge
Missing Local Relevance: Centrally produced imagery lacked the architectural cues and natural surroundings needed to feel authentic to the markets where products are sold.
Inconsistent Supplier Assets: Lighting, styling, and colour varied widely across supplier imagery, making brand cohesion difficult to maintain.
Drapery Complexity: Capturing natural movement, transparency, and softness requires advanced setups that make traditional shoots resource-heavy.
Unnatural AI Results: Previous AI attempts looked plastic or overly rendered—the team needed hyper-realistic imagery that still felt soft and architectural.
The Wiretap Solution
Scenes Rooted in Place: Instead of generic spaces, every image sits naturally within a place, light, greenery, and architecture shaped to feel genuinely connected to the market the product lives in.
Consistent Visual Language: Across every fabric, scene, and season, the imagery carries a unified mood—consistent light, colour, and texture that finally let the collection feel like part of a single, coherent world.
Hyper-Real Drapery Simulation: Advanced fabric rendering reproduced natural flow, transparency, and softness with realistic depth and light behaviour.
Checklist
Real-life / In situ interior
Architectural window setting with local scenery
Showcase natural movement and light behaviour
Highlight the weave, transparency, and softness
Drapery as the hero, no models required
“Pretty realistic, and it’s beautiful with just the subtle light moving, it just makes it so much more interesting than a still.”
Alice Murphy
Marketing Co-ordinator
at
Warwick
Result
Up to 70% faster content creation compared with traditional shoots
Consistent, brand-aligned visuals across every fabric and release
Drapery movement and texture captured with hyper-real clarity
A scalable workflow supporting three seasonal launches with ease
Conclusion
By integrating Wiretap into their workflow, Warwick can now present each collection within spaces that feel authentic to the markets they serve, free from the limits of traditional production. Hyper-realistic fabric rendering and natural light behaviour are achieved from a single flat shot, creating imagery that feels warm, architectural, and true to the material. This gives the team a scalable way to build consistent, market-relevant content with far less effort.
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