Written by
Sarah Zeng
Marketing Coordinator
8 December, 2025
Services used
Image creation and videos execution
Percentage of COST saved
~ 50%
Percentage of time saved
~ 70%
As a design-driven studio rooted in New Zealand yet serving a global market, Resident creates contemporary furniture and lighting conceived locally and crafted through collaborations with international artisans. Their work embodies quiet sophistication, refined craftsmanship, and a timeless aesthetic that sits effortlessly within modern architectural spaces. But for a brand whose identity relies so deeply on atmosphere, material richness, and spatial context, expressing those qualities consistently across markets, without the weight of traditional production, comes with challenges.
Wiretap.io offered a way to translate that design language into motion without altering Resident’s workflow or stretching a small team’s resources. Using their existing product models, Wiretap generated cinematic, atmospheric videos that feel architectural, restrained, and true to the brand. The result is a flexible visual layer that lets Resident share its pieces with the same clarity and refinement found in the objects themselves, turning motion into a natural continuation of the design story rather than another production task to juggle.
The Challenge
Beyond What Stills Can Hold: Atmosphere, texture, and spatial character are central to Resident’s work, but nearly impossible to fully express through static imagery.
High Potential, Higher Costs: Through motion could deepen storytelling, the cost of traditional production made it untenable for a small design-led company.
Great Assets, Limited Output: Lack an efficient way to turn the 3D files into cinematic, story-driven visuals without building a full production pipeline.
Worldwide Presence: Serving global customers required elevated motion content, yet building it through conventional means wasn’t feasible within existing workflows.
The Wiretap Solution
Cinematic Scenes: Transform 3D models into atmospheric videos shaped by soft architectural light, natural material behavior, and subtle movement, with no shoots, no new assets, no added complexity.
Motion matches the design: The motion supports the product's story, each scene was shaped to feel calm, architectural and true to the brand's aesthetic.
Quick to Refine, Easy to Control: Fast variations and simple revision rounds made it possible to dial in mood, light, and pacing
A Repeatable Storytelling: The process creates a reliable way to release products with cinematic motion every time, adding depth to the brand’s presentation without increasing complexity.
Checklist
Architectural, gallery-like atmosphere
A calm, unhurried pace that reflects Resident’s design sensibility
Focus on the piece as the hero, shown in context with minimal visual noise
A refined interior with natural materials such as timber, concrete, or plaster
Gentle, focused lighting that brings out form, shadow, and material nuance
“It’s really nice, it allows the product to be more center stage. It is a change of mindset, we should put this out and see how the market reacts to it. I suspect it's going to be good.”
Scott Bridgens
Co-founder
at
Resident
Result
The motion pieces landed exactly as intended: quiet, architectural, and deeply product-led.
The launch video quickly became one of brand’s most-engaged posts, with designers, retailers, and collaborators supporting.
Most importantly, the team now has a clear pathway to produce motion content for future releases, without needing custom shoots or external production.
Conclusion
The process is simple, repeatable, and precise — ready to support upcoming launches and strengthen how the brand presents itself across global markets. A small team can now tell bigger stories, with visuals that feel unmistakably their own. By pairing Resident’s design language with Wiretap’s cinematic workflows, motion became a natural extension of the brand rather than a separate project.
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