Written by
Sarah Zeng
Marketing Coordinator
11 December, 2025
Services used
Image creation and videos execution
Percentage of COST saved
~ 50%
Percentage of time saved
~ 70%
As a long-established New Zealand bedding company transitioning from Sleep Systems NZ to Mazon Group, the brand is entering a moment of reset. Their products live across a wide network of retailers and the visuals they provide act as the foundation for how those retailers present the range. At the same time, their only direct-to-consumer product relies almost entirely on imagery to convert, making product storytelling more important than ever.
With Wiretap added into the workflow, Mazon Group gains a visual system that finally matches the strength of its products and the ambition of its rebrand. Lifestyle imagery becomes consistent, modern, and retailer-ready, replacing uneven renders with scenes that feel real and inviting. And instead of slow, outsourced production, the team gains a predictable, scalable way to create high-quality visuals that support both D2C and wholesale channels.
The Challenge
Limited D2C Storytelling: The only direct-to-consumer product relied on basic visuals, making it difficult for customers to understand value or convert online.
Uneven Retailer Assets: Current imagery varies in style and quality, making it hard to deliver a consistent look across retail partners.
Slow, Scattered Render Production: Outsourced renders were costly, unpredictable, and inconsistent — making it hard to maintain a cohesive visual identity.
A Rebrand in Motion: The transition to Mazon Group created a rare opportunity to rethink and refresh the entire visual system — but also added pressure to get it right.
The Wiretap Solution
Stronger D2C Visuals: Turn basic product renders into warm, aspirational lifestyle imagery and videos that lift conversion for the Hider Bed.
Retail-Ready Consistency: Provide a unified visual style that retailers can use instantly, improving how the product appears across Harvey Norman, Bedpost, and independent stockists.
A Faster Alternative to Renders: Replace slow, outsourced 3D workflows with quick, scalable scene variations, multiple angles, and lifestyle options, no photoshoots needed.
A Fresh Look for a Fresh Brand: Support the Mazon rebrand with cohesive, modern visuals that bring the entire product range under one clear identity.
Checklist
A real-life, architectural bedroom with soft coastal light
The Hider Bed positioned as the hero, shown fully open in a lived-in setting
Textures and finishes rendered with clarity, frame, bedding, and materials
A calm, spacious room layout with a clear view toward the ocean
Multiple angle variations, primary hero view and supporting detail frames
“It’s quite cool! More realistic scenes and in different shots helps people make decisions when they see, you know, looking realistically and in different rooms and things.”
Kandi Wearmouth
Product
at
Mazon Group
Result
Stronger storytelling for the Hider Bed, lifting the clarity and appeal of their only D2C product
More consistent, retailer-ready visuals that support sell-through across major stockists
Faster, more predictable asset creation without reliance on outsourced rendering
A unified visual direction that aligns with the new Mazon Group brand identity
Conclusion
By introducing Wiretap into their visual workflow, Mazon Group gained a more cohesive, scalable way to present their products, across D2C, retail partners, and the new brand identity. Lifestyle imagery and motion content that once required expensive renders or photoshoots can now be created quickly and consistently from existing assets. The result is a refreshed visual foundation that strengthens both online conversion and wholesale performance, giving the rebrand a clearer, more modern visual expression.
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