Written by
Sarah Zeng
Marketing Coordinator
13 Jan, 2026
Services used
Image creation and videos execution
Percentage of COST saved
~ 50%
Percentage of time saved
~ 70%
Woodwrights’ furniture is designed to feel considered, calm, and architectural. Every piece is built around material honesty, proportion, and restraint, meant to sit quietly within a space rather than demand attention. The challenge has never been the design itself, but how to show that softness, texture, and atmosphere through a single, static product image.
By introducing a lifestyle layer grounded in natural light and real spatial context, Wiretap helped translate those design qualities into imagery that feels lived-in and tactile. The result isn’t a new visual identity, but a clearer expression of the one Woodwrights already had, showing how the chair belongs in a space, how light moves across it, and how the design behaves when placed in a real environment.
The Challenge
Subtle design details are hard to read in isolation: Clean studio images struggle to convey texture, depth, and how materials respond to light.
Product pages lack a sense of atmosphere: Without context, it’s difficult for customers to imagine how a piece will feel once placed in their own space.
Creating lifestyle imagery is resource-heavy: Traditional shoots require time, locations, and coordination that don’t scale easily across a growing collection.
The solution:
Introduce light-led lifestyle scenes: Place the chair into calm, believable environments where light, shadow, and texture do the storytelling.
Maintain brand-controlled restraint: Scenes were designed to mirror Woodwrights’ existing visual language, not overpower it.
Make the product feel lived-with, not staged: Natural light cues and tactile close-ups helped the chair read as part of real space, so customers can picture it faster.
Checklist
Soft, natural light as the primary visual driver
A quiet, architectural interior that reflects the brand’s tone
Focus on form, material texture, and surface detail
Minimal styling to avoid visual noise
Imagery suitable for product pages, sales conversations, and spec use
"That's crazy! I really appreciate you doing it. I wanted to test and it’s cool to see what’s possible. The images felt on-brand and ready for our website. The like-for-like swaps were spot on. No heavy lifting for our team."
Lucy Gordon
Head of Brand
at
Woodwrights
Results
Clearer communication of material quality and texture
Stronger sense of atmosphere on product pages
Assets that support both customer browsing and sales conversations
Lifestyle visuals created without additional photoshoots
Conclusion
When the design is already quiet and confident, the role of imagery is not to add more, but to reveal what’s already there. By placing Woodwrights’ pieces into light-filled, believable spaces, Wiretap helped make the design easier to feel, not louder to see.
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