Written by
Sarah Zeng
Marketing Coordinator
2 December, 2025
Services used
Image creation and videos execution
Percentage of COST saved
~ 50%
Percentage of time saved
~ 70%
For nursery and family-focused brands, creating lifestyle content typically means committing to a full studio day and even more nuanced: the true decision-makers aren’t always the same demographic. Young parents, grandparents, and even the baby, jokingly, can all have a say in what gets purchased. Crafting imagery that resonates across these varied audiences is essential for conversion, but traditional shoots simply can’t scale to that level of flexibility.
This is where Wiretap.io steps in. Using the brand’s existing studio product photos, we generated styled, campaign-ready lifestyle visuals, without a traditional photoshoot. A single product capture can be expanded into multiple scenes, angles, and character variations. The result is a flexible, shoot-quality workflow that carries almost zero coordination cost, allowing the brand to respond quickly to product launches, audience insights, and evolving marketing needs.
The Challenge
Audience Flexibility: Needed visuals that represent diverse decision-makers without the cost and complexity of casting.
Content Pressure: New launches and strategic changes demanded more content than traditional shoots could support.
Production Load: Studio days, lighting setups, and model shoots were too resource-heavy to repeat frequently.
Quality: Visual warmth, realism, and brand consistency could not be compromised.
The Wiretap Solution
AI Scene Rendering: Studio product shots were transformed into nursery-specific lifestyle scenes: complete with natural sunlight, soft shadows, and realistic spatial depth.
Detail-Accurate Close-Ups: Macro rendering showcased fabric texture, joinery, and material quality, producing shots traditionally requiring a dedicated detail shoot.
Flexible AI Casting: Introduce parents, grandparents, or diverse family profiles into the same nursery setup when needed, without casting logistics or reshoots.
Simple Workflow: No studio, no models, and minimal coordination—allowing the team to create shoot-quality imagery at any time, without operational overhead.
Checklist
Real-life, in-situ nursery atmosphere
A gentle mother and newborn engaging naturally with the cot
Focus solely on the cot positioned beside the parents’ bed
A bedroom with a leafy outloo
Highlight the craftsmanship, finishes, and material quality
A clean outro fade with no CTA
"Wow… that’s beautiful. It looks incredibly real, almost too real. I’d love to share this with the team, it’s perfect for us to review."
Anna Dyer
Group Marketing Manager
at
Edwards & CO
Results
Faster content creation for new product launches
Reduced reliance on full-day studio shoots and model casting
Lifestyle imagery aligned across parents, grandparents, and diverse audiences
High-quality visuals achieved with minimal coordination
Conclusion
Integrating Wiretap’s AI scene-rendering system allowed Edwards & Co to scale visual production without compromising quality. The workflow delivered shoot-level realism, demographic flexibility, and long-term reusability, helping the team create more content, with greater accuracy, at a fraction of the effort.
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